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Responsive Web Design
PROBLEM: The main problem was that there was no way of getting snacks in a movie theater delivered right to the user's seat.
SOLUTION: Solution was to design an app that would not only allow users to order snacks and also decide on whether they want the snacks to be delivered to their seat or have it picked up from the counter.
Research and Findings:
The research conducted for the website design for POP'D was to find out the user pain points regarding the delivery of snacks to their seats and what problems they face when there is no option of delivery and that they need to go order and pick up the snacks from the counter by themselves. This entire research led to the creation of the persona which accurately addressed the problems the user faces.
Therefore, the user pain points as described in the persona were:
1. Close to zero platforms which allow ordering and delivering of snacks in a movie theater.
2. Time gets wasted waiting in line which leads to missing out scenes in the midst of a movie.
3. No way of getting snacks delivered to the users’ seat and when ordered have to pick it up from the counter.
Sitemap:
The sitemap shows us the basic processes that a user would follow if they went through any of the options while proceeding through the website whether it is placing an order or checking other features that are present in the website.
Wireframes:
During the first phase of the design process all the user pain points that were addressed during research were included. Therefore, the digital wireframes were based off of these findings and from the elements present in the paper wireframes creating the skeleton for the project. The main goal during the screen size variation was to make sure that all the elements present in the web design were present in the screen size variation to give the user a feeling similar to the website.
Using the completed set of digital wireframes created a low fidelity prototype. The main user flow was of the user placing an order, delivery instructions and paying for the snacks ordered.
Usability Studies:
An unmoderated usability study was done which included 5 participants. The study lasted about 20 to 30 minutes and the findings that came up after the usability study were:
Mockups and HiFi Prototype:
After the usability study was conducted all the findings that came out were worked upon and moved on to the design with the colors and images required to be added in the mockups.
The final high-fidelity prototype presented cleaner user flows for ordering of snacks and delivery instructions along with payment process. The link for the HiFi prototype is below.
A detailed overview of the case study for the web design for POP'D is in the link below.
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