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App Design
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PROBLEM: The main problem was that there was no ease of ordering snacks in a movie theater that would save the user time and effort.
SOLUTION: Solution was to design an app that would not only allow users to order snacks but also decide whether they want to have it delivered to their seat or have it picked up from the counter.
Research and Findings:
The research conducted throughout the app design for POP'D was regarding how users find ordering snacks in a movie hall and what were the difficulties they faced while they were ordering whether it was due to them being late, in the middle of a movie or being right on time. Research was conducted on users who visit the cinemas often to watch movies.
Therefore, the persona created was:
The findings that were found which created the user pain points were:
1. Close to zero platforms that allow ordering of snacks in a movie theater.
2. Long wait line leads to being late for the movie or missing out on scenes in the midst of a movie.
3. No way of getting snacks delivered to seat directly but rather have to go pick it up from the counter.
Considering all the user pain points led to creating a design addressing these points that allow the user an ease of access to ordering and delivery options.
Wireframes and LoFi Prototype:
The wireframes composed for allowing user to easily order snacks which addressed all user pain points are:
Thus, leading to the low fidelity prototype for which the user orders one snack and one beverage with cash on delivery as a payment option. Link for the LoFi Prototype is below.
Usability Studies:
Two rounds of usability studies were conducted. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining. The usability study was an unmoderated usability study which included a total of 5 participants which led to these insights.
Mockups and HiFi Prototype:
After getting the insights and deciding what insight should be implemented to make the design more accessible to the user these changes were implemented:
After all respective changes were made the final prototype was created with all necessary pain points addressed so that the user has a good experience with the app. Link for the Hifi Prototype is below.
A detailed overview of the case study for the app design for POP'D is in the link below.
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